Here are some ideas on why you should podcast, and how you can use your podcast to reach your goals.
Before you start a show, make sure you clarify what you want to accomplish.
Why do you want to start a podcast?
- Grow your business:
- Get more clients — Nate TechNest Real Estate
- Brand/PR — Drift Seeking Wisdom
- Grow your audience: Matt and Alex with Supercomputer
- Get ad sponsorships: you'll need a really big audience for this (30,000+ downloads per episode)
- Patreon: you'll need a fairly large audience (Taylor Jackson has 160,000 YouTube subscribers)
- Sell your own products/services: in addition to ads, Adam Wathan promotes his course on his podcast
- Connect with your audience: Taylor Jackson Photography
- Increase social proof.
- Identify yourself as an expert.
- Contribute to a community, or industry, or culture: Ashley Baxter’s Bootstrapping Digest
- Put your POV out in the world: Rework, Good News Podcast