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Technology and society

Raksha Kumar
Freelance Multimedia Journalist
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Raksha Kumar
Community piq
Saturday, 16 March 2019

India's First "WhatsApp Elections"

In 2019, India will organise and participate in the world’s biggest electoral exercise. About 875 million voters are eligible to cast their votes in the Indian general elections. This is more than the population of Europe.

In order for the people to choose their representative wisely, free flow of factual information is a prerequisite. However, in a world driven by the internet, as Marshall McLuhan would say, "the medium is the message”.

According to McLuhan “a medium affects the society in which it plays a role not only by the content delivered over the medium, but also by the characteristics of the medium itself.”

Social media has integrated itself into the election process in India seamlessly.

In that context these are the most important questions: 

"What is the landscape of social media in India? How are political parties using social media to cement narratives and organise voters? What are different types of media? And what is different from broadcast media?

The podcast tries to address all these questions as two hosts debate issues around how impactful social media is in Indian elections.

India's First "WhatsApp Elections"
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