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Health and Sanity

Rashmi Vasudeva
Features writer on health, lifestyle and the Arts, digital marketing blogger, mother
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piqer: Rashmi Vasudeva
Thursday, 18 October 2018

Podcast: The Naked Scientists On Looking Good And Whether It Matters

Most podcast aficionados would have at least heard of 'The Naked Scientists' if they are not already following them religiously. Launched way back in 2001 by Cambridge university professor and academic Chris Smith, it is today one of the world's most popular podcasts on all things science, and it has won several awards for its programming and science communication.

Run from the Cambridge University's Institute of Continuing Education (ICE), the weekly podcast brings together a diverse set of people who engage with each other (and often disagree) on topics within the broad fields of science, technology and medicine. The best part is that the podcast has several short sections that tackle various aspects of a single topic or jump from one subject to another while keeping the tone light and the matter worthwhile.

The recommended episode here is the latest one on the ‘science of looking good’. Why do we bother to look good? Why are we compelled to pay so much attention to our physical appearance? Is it evolutionary? Or merely cultural? Or wait, is it neurological? Such and other fascinating questions are tackled by social psychologist and body image expert Viren Swami from Anglia Ruskin University. Among other things, Viren points out studies that indicate how our brains process 'attractive' people as more 'rewarding'. There is the evolutionary reason, of course, of wanting to attract mates. But, more importantly, the podcast throws light on lesser known aspects of looking good, such as how it gets incorporated into our ideas of masculinity and why women who wear make-up are assumed to be more competent.

The podcast goes on to talk about related aspects of looking good, such as the science behind anti-ageing creams (and whether they really work), what our ‘looking good’ agents are actually made of, as well as the risks posed by breast implants, thus lifting the lid, as it were, on looks and why they matter if at all they do. 

Podcast: The Naked Scientists On Looking Good And Whether It Matters
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