Lexical Baggage: The Etymology Of Marijuana

As folklore, religious texts and the modern branding of products have shown us, names matter. In fact, all words have a psychological effect: they trigger emotions and associations, which ultimately affect our decisions and perceptions.

So, what’s behind the name "marijuana", and why does it matter?

Though cannabis was often used to refer to the plant, the term "marijuana" became widely used as a nickname among Mexicans who had emigrated to the US after the Mexican Revolution, according to the article. During the early-to-mid 20th century, the term became exploited and stigmatized as a result of campaigns launched by Harry Anslinger and William Randolph Hearst.

“'Marijuana is the most violence-causing drug in the history of mankind', Anslinger testified before Congress. 'Most marijuana smokers are Negroes, Hispanics, Filipinos and entertainers. Their satanic music, jazz and swing, result from marijuana usage',” the article reports.

Marijuana’s “lexical baggage” remains today. However, the term "cannabis" is making a comeback to reflect the plant’s positive values. One linguist found that in a recent study of dispensaries in Colorado, businesses preferred names associated with wellness, representing a focus on medical legitimacy and a change in the conversation.

While there’s still a long way to go, industry advocates have found that changing perceptions begins with changing the name, and therefore, the tone of conversations around cannabis.