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Ciku Kimeria
Writer, Adventurer, Development Consultant, Travelblogger
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piqer: Ciku Kimeria
Friday, 04 May 2018

South Africa Embraces The Natural Hair Movement

For black people worldwide, hair is a very political issue. Western standards of beauty have been placed upon us and enforced as "proper", with our own natural hair being branded "untidy" and "unprofessional". Many will remember the Pretoria High School hair protests of 2016, after black girls were forced to straighten their hair by white teachers. They protested against these archaic rules. Matters escalated quickly, with school authorities threatening to arrest the teenagers. For black women, keeping our hair in the form in which it grows out of our heads is considered a revolutionary act—one that will not always be met with acceptance from the west. 

As a black child, my thick natural hair often felt like a burden. Like millions of women around the world with hair like mine—disparagingly termed a “nappy” in the United States, “cabelo crespo” in Brazil, and “kroes” in South Africa—the only relief offered by the retail world was to apply harsh chemical treatments that stripped away the hair’s diversity, making it sleek, but often damaged and lifeless in the process.

However, things are changing, and this is great news. The natural hair movement is one that has real psychological benefits for those who choose to go natural. It also has commercial value for brands that cater for this market. 

Studies by Mintel, a market research firm, reaffirm this point, says Tonya Roberts, a multicultural analyst at the company. “Our research indicates that wearing their natural hair makes black women feel liberated, confident, and different from others, giving them a tremendous sense of pride in being black while displaying their natural beauty,” Roberts says.

As an African woman with locs, I feel a deep sisterhood with all the black women everywhere who are reclaiming our hair. I also feel a deep sense of pride that we are accepting ourselves as we are—refusing to fit into moulds that were never made to fit us. 

South Africa Embraces The Natural Hair Movement
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