Channels
Log in register
piqd uses cookies and other analytical tools to offer this service and to enhance your user experience.

Your podcast discovery platform

Curious minds select the most fascinating podcasts from around the world. Discover hand-piqd audio recommendations on your favorite topics.

You are currently in channel:

Global finds

Ciku Kimeria
Writer, Adventurer, Development Consultant, Travelblogger
View piqer profile
piqer: Ciku Kimeria
Monday, 04 June 2018

Nigerian Fashion And Its Move To Take Over The World

I might be biased in saying this, but I was born, raised and live on the most fashionable continent. With over 3000 tribes in Africa that are as diverse as can be, one keeps on discovering interesting fashion norms across the continent. Black Panther did a great job of sampling a few of these and some of the film's most iconic images are steeped in African fashion – both historic and contemporary. It might be easy for one to think that the visibility African fashion is getting globally is because we are a trend, but the reality is that fashion has always been important on the continent, long before the West started noticing it. In a recent article I did for Quartz, responding to Naomi Campbell's calls for a Vogue Africa edition, I interviewed Senegalese fashion designer Aissatou Sene of Belya, who said, "We are not a trend! We are here to stay."

As African fashion is rising globally, Nigeria is our main representative. Nigerian fashion designer and dressmaker Tubo is no stranger to this growing fame of African fashion. 

"Demand, as you can see, is extremely high. The industry is growing, and at the moment the world can't have enough of our designs," she said, smiling under the bright lights of her office.

And that is not an overstatement. Former US first lady Michelle Obama, Oscar-winner Lupita Nyongo, and pop stars Beyonce and Lady Gaga are just a few of the names who have recently worn clothes by Nigerian designers.

"Before, Nigerians wanted to be seen wearing clothes by foreign designers. That was the trend. But now they see famous people wearing our clothes. So now they say 'if it is good enough for Michelle Obama and Beyonce, it is good enough for me too."

Nigeria's population of over 185 million people presents a great opportunity for local designers. That coupled with the international fame of Nigerian fashion means that this is a great time for Nigerian designers.
Nigerian Fashion And Its Move To Take Over The World
6.7
One vote
relevant?

Would you like to comment? Then register now for free!