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Rashmi Vasudeva
Features writer on health, lifestyle and the Arts, digital marketing blogger, mother
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piqer: Rashmi Vasudeva
Friday, 09 March 2018

Get Real: Truth Is Humans, Not Robots, Love Fake News

Albert Camus called falsehood a ‘beautiful twilight’ that enhances every object, unlike truth, which blinds. Who knew it would be the most poetic analysis of fake news in the 21st century?!

A massive, first-of-its-kind MIT study has found that on social media (Twitter actually), falsehood triumphs truth by a large margin. But since it is a longitudinal study, it has deep implications for every other social network. As despairing as it sounds, the truth is fake news and rumours reach more people, spread faster and penetrate deeper. The study, published in Science, analysed over 126,000 stories tweeted by three million users over a period of 10 years. Soroush Vosoughi, MIT’s data scientist and lead of the study, says it is not because of bots but because of human nature itself.

This has prompted a flurry of discussions on how to address the “underlying pathologies” that this spread of fake news indicates, and better still, how to create an ecosystem that supports and promotes truth.

Both easier said than done. The study strongly suggests that Twitter users, in fact, prefer sharing fake news — which is why a false story is much more likely to go viral than a true one. Curiously, bots on Twitter spread as many fake stories as they did true ones. Hence, the blame cannot be laid at the robots’ feet.

The researchers believe we ought to really blame evolution and the emotional state of human beings. The fake news study findings correspond with similar results across a variety of disciplines such as psychology and communication. One of the political scientists quoted in the article talks about the key takeaway from these findings — content that arouses strong emotions spreads faster and deeper.

And therein lies the crux of the matter. 

Get Real: Truth Is Humans, Not Robots, Love Fake News
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