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Ciku Kimeria
Writer, Adventurer, Development Consultant, Travelblogger
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piqer: Ciku Kimeria
Friday, 16 March 2018

Afro-Brazilians Rethink Self-Sufficiency As A Result Of Black Panther

A few years ago, I backpacked across South America. Before traveling to Brazil, I stumbled upon a fact while doing my research that completely astounded me: Brazil has the largest black population of any country after Nigeria. In all the Brazilian soaps I had seen growing up in Kenya, the black faces had been very few—maybe a maid or a driver. It had never crossed my mind that Brazil had that many black people, but due to their marginalization, their economic power and visibility on a global spectrum was low. In fact, all the Brazilians I had ever met in the US or elsewhere were all white. 

Black people have institutionally been shut out from building wealth in Brazil via large-scale entrepreneurship because they have lacked capital and access to credit. Afro-Brazilians, on average, earn just 55% of the monthly income of white Brazilians—1.531 Brazilian real ($472) compared with 2.757 Brazilian real ($850) for whites.

Afro-Brazilians are embracing the message of self-sufficiency seen in the fictional country of Wakanda in Black Panther. 

Despite these disparities, the annual consumption of Afro-Brazilians is 1.6 trillion Brazilian real ($493 billion), according to Instituto Locomotiva. These numbers would make Black Brazil the world’s 11th largest country by population and the 17th largest economy in consumption terms.

Of course it would be overstating it to claim that all these discussions and movements are a result only of Black Panther. What Black Panther has done is give black people an image that mirrors exactly what they hope this world represented—one where blackness comes with no disadvantages. 

“Black Money is a movement to increase black economic empowerment and black connections,” said Rogerio, who was the only Afro-Brazilian invited to lunch with president Barack Obama when he came to Brazil last October. “With Black Panther, black people in Brazil are finally starting to think that they do big things on a major scale.”
Afro-Brazilians Rethink Self-Sufficiency As A Result Of Black Panther
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