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Doing Good

Marie von Hafften
Story Fellow
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piqer: Marie von Hafften
Monday, 14 May 2018

The Surprisingly Simple Way To Save Babies’ Lives

Breast milk helps newborns and infants develop healthy immune systems. However, not all mothers can nurse their babies immediately or at all, because of maternal illness, death or other factors. Take preterm newborns, for example. The benefits of breast milk are particularly strong for these and other vulnerable children, but many preemie mothers are not able to produce milk right away.

Brazil is the world’s leader in tackling this problem. Policymakers, pediatricians, firefighters and even soap opera stars have teamed up with nursing mothers to help babies get the breast milk they need. The key? Milk banks.

Milk banks operate much like a blood bank — staff screen potential donors for diseases and pasteurize the milk before distributing to patients.

In 2015 alone, more than 170,000 Brazilian babies received donated breast milk. The work is helping to improve health outcomes. Child mortality in the country has fallen 73 percent between 1990 and 2013. 

Home to more than 220 of the world’s 292 milk banks, Brazil offers a road map for other countries looking for effective ways to improve child health.

Making breast milk available to babies in need could save the lives of more than 800,000 children every year. The long-term economic benefits could be as high as $300 billion in health care costs for vulnerable infants.

In this story, Melody Schreiber explains why Brazil’s milk banks have been so successful. She uncovers valuable lessons, including how the milk bank concept was marketed to potential donors, how Brazil created a simple and easy donation system, and the cost-saving measures that helped make the innovation much more affordable to implement.

The Surprisingly Simple Way To Save Babies’ Lives
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