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Doing Good

Rashmi Vasudeva
Features writer on health, lifestyle and the Arts, digital marketing blogger, mother
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piqer: Rashmi Vasudeva
Friday, 17 August 2018

Miles For Smiles: Uniting Separated Families Gets Off To A Flying Start

Social media can be annoying, intrusive and depressing. And yet, sometimes, it does enough good for us to be able to tolerate all its ills.

When a University of Michigan professor tweeted about how she managed to unite a three-year-old and his dad who had been separated at the US-Mexican border with their extended family because of frequent flyer miles that her husband had collected, she perhaps expected a few pats on her back and a few more inquiring about how she did it.

Instead, Beth Wilensky's tweet got more than 139,000 likes and 31,000 retweets with people bombarding her with queries about how they could do it as well.

After her tweet went viral, more than 7.3 million frequent flyer miles have been donated to an NGO which has been working to reunite families.

Though the concept of donating frequent flyer miles is not new, the heartening fact is many major US Airlines have asked the federal government to refrain from using their planes to transport migrant children separated from their parents. Miles4Migrants and another grassroots organisation called Michigan Support Circle, which together facilitated the professor's donation of her miles, are now working along with the airlines to put the new miles' donation to good use.

This is because barely 48 hours after the professor's tweet, Miles4Migrants had received 4.5 million miles, and by the end of the week, the figure had almost reached 8 million. This means the organisation could actually fly over 300 people (domestic flights averaging around 20,000 miles per ticket) to reunite with their families. This help is crucial, since in most cases, the separated families do not have the funds to travel.

In this context, there is another related story that is equally uplifting; about how groups of mothers and ‘angry grandmas’ stepped in with their food supplies and lemonade stands to help the separated families. Read it here.

Miles For Smiles: Uniting Separated Families Gets Off To A Flying Start
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