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Boom and bust

Danielle Batist
Journopreneur
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piqer: Danielle Batist
Friday, 21 July 2017

Why It Can Pay Off To Be Top Of The 'Loser' Countries

If you’ve never come across it before, I recommend taking a look at The Book Of Life. It aims to be a ‘curation of the best and most helpful ideas in the area of emotional life’ and is made by the people behind the School Of Life, including the great author and philosopher Alain de Botton. Its justification for existing: ‘Ultimately, life is only 700,000 hours long so we have to make sure the ideas we need don’t get lost — or take too long to find.’ What’s not to like?

This blogpost-type article, like pretty much all entries in The Book of Life, is based on a simple but clever idea.

It’s about ‘winner’ countries versus ‘loser’ countries. Winner countries (US tops the list, followed by the UK) go out of their way to make the consequences of winning as pleasant as possible. In loser countries on the other hand “voters graciously assume that they are and will remain losers — and therefore set about trying to make their condition as pleasant as possible”. The top five of such countries are Denmark, Norway, Switzerland, Germany and The Netherlands.

In a series of pictures, De Botton makes us question what it means to be a real winner, and at what cost.

Why It Can Pay Off To Be Top Of The 'Loser' Countries
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