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Danielle Batist is an experienced freelance journalist, founder of Journopreneur and co-founder of the Constructive Journalism Project. She lived and worked all around the globe and covered global and local stories of poverty, exclusion and injustice. Increasingly, she moved beyond ‘problem-reporting’ to include stories about the solutions she found. She witnessed the birth of the new nation of South Sudan and interviewed the Dalai Lama. She reported for Al Jazeera, BBC and the Guardian and regularly advises independent media organisations on innovation and sustainability. She loves bringing stories to the world and finding the appropriate platforms to do so. The transformation of traditional media fascinates rather than scares her. While both the medium and the message are changing, she believes the need for good storytelling remains.
Investigation: Is Unilever Really The Sustainable Business It Says It Is?
Ever since CEO Paul Polman took the reins at Unilever, sustainability has been at the core of the Dutch-British transnational company’s corporate strategy. As a Dutch national, I have long been interested in their mission to be at the forefront of greener business. So I was glad to come across this investigative story by Investico, an independent, non-profit platform for investigative journalism in the Netherlands.
According to Unilever, the company is on the right track. They believe that sustainability is not only perfectly compatible with commercial success, but that they can also halve their environmental impact while "growing the business" at the same time.
This thorough investigation shows that that claim doesn’t hold up: it concludes that the business is growing – but not in a very green way. It brings home one of the key problems in the wider sustainability debate: “People want to consume responsibly, but not less.”
Source: Daphné Dupont-Nivet, Anouk Ruhaak, Marije Schuurs, Jaap Tielbeke and Emiel Woutersen newint.org
Thanks for pointing me towards Investico. Yet another inspiring Dutch quality journalism startup.
It's so important to have independent journalists investigating the realities behind corporate claims! Glad to know about Investico too.