Move Over, BMW—Make Way For Tesla's Model 3

As far as I can tell, this article is not an advert for Tesla’s new electric car, but it sure reads like one. Alongside gushing commentary is a video that might as well be an ad for the recently released Model 3. But the writer's enthusiasm seems genuine and, after you take part in this vicarious test-drive, you might agree that it's warranted.

Sing its praises! The Model 3 has no key—just a smartphone or card unlocks it—and an advanced climate control system. Its battery is wildly efficient. It’s safer than almost any other car on the highway. 

Tesla’s CEO Elon Musk intends the Model 3 to enter the “sedan class,” that sweet spot of mid-range consumer car-buying traditionally occupied by those who wouldn’t want to buy (or be able to afford) an electric car. 

Bloomberg's writer seems to think Musk has hit the mark with this one, and with the models’ price at $35,000, it seems to measure up to the competition price-wise, making it a hot commodity even if environmental sustainability isn’t the particular buyer’s priority. That seems to be its major success. 

Bottom line: “BMW and Mercedes should be concerned.” And investors, maybe it’s time to pull out your wallets too.